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CULLOH / E-COMMERCE / DESIGN PREVIEW
A different perspective.
An editorial direction for a headwear brand with its own point of view.
THE BRIEF
A clearer direction.
Give the collection a more distinctive introduction and keep the products at the centre of the experience.
THE APPROACH
Built around the brand.
A charcoal visual identity, larger product imagery and a more considered route through the collection.
WHAT CHANGED
Design with a purpose.
- Clearer visual hierarchy
- More space for product detail
- Consistent brand presentation
PROJECT EVIDENCE
Original BuildBold design assets and website captures. This project is labelled as a design preview. These benefits describe design and usability decisions; they are not claims of measured sales or enquiry growth.
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